social media marketing refers to the process of gaining website traffic or attention through social media sites or platforms.
social media marketing comes in two forms paid and free just like everything else free side of things is where a company looks to create content that attracts attention and encourages readers to share it with their social media networks in this instance the corporate message passes from user to user and resonates because it appears to come from a trusted third-party source as opposed to the company or brand itself this form of marketing is driven by word-of-mouth referral meaning it results in earned media rather than paid media paid version is just that you pay to get your content in front of targeted chosen audiences it can raise brand awareness.
social media has become a platform that is easily accessible to anyone with an internet connection allegedly social media services relatively inexpensive platform companies looking to implement marketing campaigns unfortunately due to the abuse of the medium by a lot of marketers the benefits are now really limited to paper play driven results which can easily be quantified when it comes to considering social media platforms for marketing purposes with thousands of options that can be used this is the only short course so we’ll stick with this the big four please feel free to consider the other channels out there but bear in mind that you need to ensure your target audience are active on them and also that they’ll provide you with some form return on investment even if that is just brand awareness let’s look at the big four social media platforms one by one to see what they can offer the type of audience using them the pros and cons of each and some strategies to employee
