79% of smartphone users keep their phones on or near them 22 hours a day. It is not surprising that mobile app marketing is exploding.
Customers are on their phones much more than on their computers these days, so mobile marketing is reaching them in real-time right where they are. More than 60% of business-to-business (B2B) buyers report that mobile played a significant role in a recent purchase.
Mobile marketing includes everything you are doing on a desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising, sending text messages, and using social messaging apps. Mobile-friendly content fits on the screen without side-to-side scrolling or zooming, loads quickly, and is free of mobile-specific errors.
The most important reason to maintain a mobile-friendly site is to create a consistent and engaging user experience. Mobile user experience dramatically affects every stage of the buying cycle. As purchase decisions increasingly are made on smartphones.
Imagine ninety-seven percent of the time your messages are opened, compared to only four percent of emails! Local restaurants can use apps to deliver special discounts, or GPS coupons while they’re in the area. Mobile scanning images, called QR codes can add people to a text messaging list for automatic updates or broadcast promotions. You can create customer loyalty programs, calendars, maps, and other helpful features in your app. Contact a mobile marketer to promote YOUR business while using mobile technology now!
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