Digital Marketing is the process of promoting and selling products and services with digital marketing tools.
Digital marketing is a huge umbrella term, involving concepts such as social media marketing, search engine optimization, native marketing and others. But, putting it simply, it is the process of leveraging digital platforms and strategies to promote a business online.
Nowadays, everyone’s customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a specific need. With the internet taking flight and becoming a must in people’s everyday lives as the years went on, businesses identified a unique opportunity to market themselves to their target audiences in the digital world.
But, how does digital marketing work? Let’s go back to the last time you purchased something. This product or service you acquired had to come from a thought in the first place. You had a need or a desire, and you wanted to fulfil that. And from here, there are two possible scenarios you went through. Scenario #1 You had little to no knowledge of a product or service that you could get to meet your needs.
Scenario #2 You already had a specific product or service in mind that could meet your needs If you were in the first scenario, you probably didn’t have enough knowledge about what product you needed. Your first instinct would’ve most likely been to try and obtain said knowledge and, while you could’ve asked your friends or your family about potential solutions, you probably just dived into the internet to research for yourself. The internet is full of different tools and websites that can help consumers make educated decisions on their purchases.
Whether you’re looking for an office chair or a gaming console, researching online has many benefits. Once you type your question into that Google query, you’re in for a trip through various informative business websites that educate your respective topic and even YouTube reviewers making introductory videos on potential products you need. Once you have more basic information on potential products, you can be redirected to the second scenario: You have a specific product, or a range of products in mind, to complete your purchase. Whether you just completed some basic research on your topic or you already had previous knowledge of a product that will meet your wants, you might likely want to learn more about it.
So, you start a more in-depth search for product details and information that help you make a more educated choice when purchasing. Third-party opinions from reviewers online can help you look in-depth about any product or service you want and about the different options that are available to you. Whether you’re looking for detailed specifications of said product or reviews of the product or service, you most likely will come across lots of these things due to digital marketing, much likely interacting with it every step of the way. from the moment you introduced your first search query, the search engine you used activated its optimized algorithm to produce relevant results to your question. There are many strategies businesses use called “Search Engine Optimization” to organically appear relevant to searchers and promote the relevant services and products you’re searching for to you.
Once you click on a search result, you’re led to a website that’s designed to be as informative and relevant to your need as possible, offering solutions and options in the form of products and services. If you decide to click out, though, and check out the other results, the same process will repeat until you find the best option for you. Even if you postpone your search and go back to your usual social media routine, you’ll likely see relevant ads about products you’ve searched for or websites you’ve clicked, or even ads about their competitors.
At the end of the day, whether it’s through an ad you saw on a blog site or a Youtube video comparing various options, digital marketing takes place in every step of your consumer journey so businesses can offer their products and services to you.