Blogs

Royal Enfield is a renowned brand known for its retro-style motorcycles that have a unique identity and cult following. One of the popular models from Royal Enfield is the Himalayan, which is designed for adventure touring and off-road use. The Royal Enfield Himalayan 450 was introduced in 2022 with a few upgrades, including a larger […]

Products are made in the factory but brands are created in the mind even though we consider ourselves logical and modern human beings the majority of our decisions are made by the ancient instinctive subconscious part of our brains sometimes referred to as our reptilian brain.  Let’s have an insight into one such example in […]

Digital Marketing is the process of promoting and selling products and services with digital marketing tools. Digital marketing is a huge umbrella term, involving concepts such as social media marketing, search engine optimization, native marketing and others. But, putting it simply, it is the process of leveraging digital platforms and strategies to promote a business […]

Maggi India is one of the most iconic brands in Indian business history. And for our generation, it is even more special because it has been an integral part of our childhood. But from the business standpoint, the most fascinating thing about Maggi is that way back in 1983, both Maggi and instant noodles were […]

SEO SEO stands for Search Engine Optimization. In simple terms, SEO is the practice of getting traffic to your website via search engines (Google, Bing, Yahoo). There are many different ways to do this, including using keywords, links, social media, etc. It’s using methods to help search engines find your website. These methods help your […]

Social media advertising isn’t just a buzzword anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage? Paid social is very different from any other form of advertising, mainly because of how the ad is displayed. […]

social media marketing refers to the process of gaining website traffic or attention through social media sites or platforms. social media marketing comes in two forms paid and free just like everything else free side of things is where a company looks to create content that attracts attention and encourages readers to share it with […]

Did you know that SEM is a very effective way to increase your website traffic rapidly and grow your business?  That sounds great, but what is it exactly? SEM, or Search Engine Marketing, is a way of driving qualified traffic to a page of your preference by purchasing ads on search engines, like Google for […]

Marketing Strategy Process Strategic marketing is a process of Planning Developing and Implementing maneuvers to obtain a competitive edge in your chosen niche. Having a marketing process in place helps you set Measurable goals Minimize risks Track your progress and Revise and revisit Whenever needed. Let me tell you about How to Create a Marketing […]

Video Marketing … should you have one, or not? Well, clearly and concisely…  YES! You definitely should.  And it really doesn’t matter if you’re a freelancer, small business, or multinational corporation. Let me tell you why! In a nutshell, it’s because people love them!  Now let me explain this. Basically, there are just two major […]

Local SEO is simply the optimization of your online properties so that you can be found easier in localized searches. In fact, when you search without a geo-modifier, you can still get localized results. So local is technically everywhere and if you have a brick or mortar business, or service area-based business, this guide will […]

You’ve invested your time, effort and money into a great website …and you can see that it is becoming an increasingly important part of your business. That’s great, But… Wouldn’t it be nice to gain deeper and actionable insight that would enable you to dramatically improve your website for greatly increased conversion rates?  The solution […]

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E-commerce Marketing stands for electronic commerce it is selling a product or a service online. E-commerce has expanded exponentially in recent years and will only continue to do so and the more it will continue small and medium-sized businesses. Large corporations and even independent freelancers have benefited from e-commerce in their products and services. Now so […]

79% of smartphone users keep their phones on or near them 22 hours a day. It is not surprising that mobile app marketing is exploding. Customers are on their phones much more than on their computers these days, so mobile marketing is reaching them in real-time right where they are. More than 60% of business-to-business […]